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Case study · Enterprise SaaS

White-Label Restaurant Ordering SaaS

LetMenu

We built LetMenu's SaaS platform end to end. It gives restaurants their own branded ordering system (a mobile app, a web ordering site and a management dashboard) so they can sell direct instead of paying 15–30% commission to marketplaces.

Discuss a similar project See what we built
0%
per-order commission
~48h
to launch a restaurant
3-in-1
app, web & dashboard
iOS & Android app
Web ordering app
Restaurant dashboard
One shared platform:Laravel · MySQL · Flutter

Overview

The project at a glance

The challenge

Restaurants relying on delivery marketplaces give away 15–30% of every order, sit next to competitors on the same screen, and never own their customer relationship. A custom app is out of reach for most of them in cost and time.

Who it's for

Restaurant owners and branch managers who need to run orders, menus and staff from one place; and their customers, who want a quick, familiar way to order delivery or pickup.

Our solution

A white-label SaaS where every restaurant gets its own branded app, web ordering site and dashboard on one shared platform. New restaurants can be configured and launched in about 48 hours, on a flat subscription with no per-order commission.

Challenges

What we had to solve

  1. 01Giving every restaurant its own branding on one shared platform
  2. 02Launching a new restaurant in days, not months
  3. 03Supporting multiple branches with their own hours, zones and fees
  4. 04Making sure no order is missed during a busy service
  5. 05Handling phone and walk-in orders alongside online ones
  6. 06Keeping the app, website and dashboard perfectly in sync

Our approach

How we delivered it

  1. 1

    Discovery

    We studied how independent and multi-branch restaurants actually take orders, and where marketplace commission and tool sprawl hurt them most.

  2. 2

    Architecture

    A multi-tenant platform: one code base and API, with each restaurant's branding, menu, branches and settings configured as data.

  3. 3

    UX strategy

    A fast customer flow (choose delivery or pickup, browse, customise, check out, track), and a dashboard designed for the pace of a live kitchen.

  4. 4

    Technology choice

    Flutter for the customer apps on iOS and Android, Laravel and MySQL for the API, dashboard and web ordering.

  5. 5

    Delivery

    Built in iterations with real restaurant menus, so features like sound alerts, manual orders and receipt printing were shaped by daily use.

What we built

Key features

Restaurant dashboard

  • Live order queue with sound alerts
  • POS-style manual order entry
  • One-click receipt printing
  • Menu, pricing and staff roles
  • Per-branch hours and delivery zones
  • Branch-scoped staff access
  • Unified reporting across branches

Customer app & web

  • Fully branded: name, logo and colours
  • Menu search with sizes and add-ons
  • Delivery or pickup ordering
  • Real-time order tracking
  • Push notifications on every status change
  • Guest checkout and saved addresses
  • Card, cash on delivery or pickup

Technology

Technical solution

Mobile app
Flutter app for iOS and Android, built per restaurant with its own name, icon, splash screen and colours.
Web
Web ordering app with the same experience and no download, plus the restaurant management dashboard.
Back end & API
Multi-tenant Laravel API powering menus, orders, branches, delivery zones, staff roles and reporting for every restaurant.
Database
MySQL, with each restaurant's data scoped to its own tenant and branches.
Integrations
Card payments, phone verification by SMS code, push notifications and receipt printing.

Results

What the project achieved

  • Restaurants sell direct with zero per-order commission
  • A new restaurant can go live in about 48 hours
  • One menu and one order queue across app, web and dashboard
  • Multi-branch operations supported from day one
  • Restaurants own their customer data and relationships

Planning something similar?

Tell us about your project and we'll show you how we'd approach it, just like we did for LetMenu.

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