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Case study · E-Commerce

Fresh Produce E-Commerce Store

Cənnət Meyvələri

An online grocery store for a premium fresh fruit and vegetable seller in Baku, Azerbaijan. We built a fast, mobile-first shop where customers order by weight, check out in a few taps and get same-day express delivery, with the business taking orders around the clock.

30–60
min express delivery
24/7
online ordering
100g+
weight-based pricing
Online store
Order management
Marketing & analytics setup
One shared platform:Wix · Wix Stores · Google Tag Manager

Overview

The project at a glance

The challenge

Fresh produce is sold by weight, prices change with the season, and customers expect it delivered fast. The business needed to sell online across Baku without a heavy, expensive custom system, and to measure which ads actually brought orders.

Who it's for

Households and busy professionals in Baku who want premium, fresh fruit and vegetables delivered quickly, mostly ordering from their phones in Azerbaijani.

Our solution

A mobile-first online store on Wix Stores, with weight-based product options, quick add-to-cart, an express delivery service and full analytics and conversion tracking, so the team can update prices daily and see what drives sales.

Challenges

What we had to solve

  1. 01Selling produce by weight, from 100g to 1kg, with clear per-weight pricing
  2. 02Keeping a fast-changing seasonal catalogue easy to update
  3. 03Making ordering effortless on mobile
  4. 04Ranking for local, Azerbaijani-language search terms
  5. 05Proving the return on Google Ads spend

Our approach

How we delivered it

  1. 1

    Discovery

    We reviewed the product range, delivery model and how customers in Baku search for and buy fresh produce online.

  2. 2

    Platform choice

    Wix Stores gave the business a reliable store it can manage itself, without the cost of a custom build.

  3. 3

    UX strategy

    Large product photos, clear weight options and an add-to-cart button on every product card, designed for one-handed mobile use.

  4. 4

    Growth setup

    Search-optimised titles and pages for local keywords, plus Google Tag Manager, Analytics and Ads conversion tracking.

  5. 5

    Launch & handover

    We trained the team to update products, prices and stock themselves, so the shop stays current every day.

What we built

Key features

Shopping experience

  • Product catalogue of fruit and vegetables
  • Weight-based variants from 100g to 1kg
  • "New" and premium product highlights
  • Quick add-to-cart from any product card
  • Mobile-first design in Azerbaijani
  • One-tap contact and ordering

Business & growth

  • Order and product management
  • Express delivery service across Baku
  • Search-optimised pages for local keywords
  • Google Analytics and Ads conversion tracking
  • Easy price and stock updates

Technology

Technical solution

Storefront
Wix site with a custom, mobile-first design and Azerbaijani content.
Commerce
Wix Stores for catalogue, weight-based variants, cart, checkout and order management.
Analytics
Google Tag Manager with Google Analytics 4 and Google Ads conversion tracking.
SEO
Local keyword targeting in page titles, product names and descriptions.

Results

What the project achieved

  • Customers across Baku can order fresh produce online, 24/7
  • Express delivery within 30–60 minutes in Baku
  • Clear per-weight pricing on every product
  • The team updates prices and stock without a developer
  • Ad spend measured against real orders

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